2018 Subaru Crosstrek Launch

Subaru – the 2018 Crosstrek Launch.

The Brief:

Love Is Out There

Subaru was about to launch a vehicle to talk to a younger audience.  They decided to try to communicate with their audience primarily online.

The broadcast TV spots were a part of the “Love is out there” campaign.

Dynamic Landing Pages

Online video driving to dynamic content on subaru.com

Timbr

The media team had purchased a Facebook Canvas Unit as a part of the media plan for the launch of the Subaru 2018 Crosstrek.  The creative team wanted to do something different.  Building on the campaign “Love is out There

Role: Creative Technologist, Producer