Subaru – the 2018 Crosstrek Launch.
The Brief:
Love Is Out There
Subaru was about to launch a vehicle to talk to a younger audience. They decided to try to communicate with their audience primarily online.
The broadcast TV spots were a part of the “Love is out there” campaign.
Dynamic Landing Pages
Online video driving to dynamic content on subaru.com
Timbr
The media team had purchased a Facebook Canvas Unit as a part of the media plan for the launch of the Subaru 2018 Crosstrek. The creative team wanted to do something different. Building on the campaign “Love is out There
Role: Creative Technologist, Producer
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