Increase Fallon’s Digital IQ. In the spirit of Fallon’s outsmart, not outspend philosophy – help create and share information about what is happening both in digital arena and in our clients’ categories.
We created a series of WordPress Blogs and recruited key people to generate content. The blogs send a digest of the latest articles to your inbox. The blogs which became known as The Hot Dish – or inside information on a particular client’s category – quickly became daily reading for Fallon employees and clients. We created secure versions of the Hotdish for new business pitches. They became the central information store for: competitive, industry and client news.
When you wanted to know the latest on what was happening in the automotive industry, The Ignition hotdish blog had it.
What is trending in digital – read Bytes.
These searchable, rich media blogs became the primary way to share knowledge with co-workers and clients without overflowing or getting lost in your inbox.
Role: Strategist, Creative Technologist, Producer.