The Syfy channel was just about to launch a Battlestar Galactica spin-off series Caprica, and they wanted to engage with the large fan base in a new way.
Role: Strategist, Creative Technologist, Producer.
Battlestar Galactica had a large Facebook fan base and the conversation was already building about Caprica. We created Caprica Open Mic. A Facebook Application build on the Fallon-created BrandTube™ technology. Open Mic launched a weekly forum for Caprica actors to connect directly with the fans by posting topical questions and capturing fan responses via web cam or video upload. Responses were reviewed and a set of nine were chosen and compiled into a single video and posted back to Facebook.
Here is Alessandra Torresani, one of the stars of Caprica, explaining how Open Mic works:
Here is a how-to video for Open Mic demonstrating how share a video response using your web camera:
Fallon was contacted by the US Congress with interest in using the Open Mic platform as a tool for Congress representatives to engage with their constituents.