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Oh Say Can You See


The Brief:

Charter Communications wanted a TV commercial that talked about connecting military families through its high speed internet and home phone services.

Instead of talking about connecting people, we decided to connect people.  We spent our production budget on web cameras that we would send out to military families for free.  Utilizing technology we had previously developed for another project we created a website where people could request a camera and upload and invitation video to their family member serving in the military.  We partnered with Skype to enable the video calls between these family members and their loved ones.  The campaign came to life when our production team created a TV commercial with the web cameras inviting families to visit the site and participate in the “Can You See” program.

Role: Technical Director