WRX / STI Launch Subaru

DoubleURXXX Productions 

The wicked step child of Subaru of America, Inc.

We conceived and setup a company.  Utilizing all the tools a small production company might.  Our identity was put out in the world via a phone number, email address, PO BOX and a website.

Our first project was the launch of the Subaru STI and WRX.

We launched a contest for Subaru Owner.  Bucky Lasek challenged fans to submit the videos through our exclusive VIN protected site – VINGOTMEIN.COM.

We reached out to our audience where they were already talking –  Instagram, fan forums, Tumblr and an email campaign.  We threw gasoline on the fire of a fanbase that was hungry for insider information.  The exclusive Subaru Owners, become our spokes people, sharing details we release, discussing the contest, submitting their videos. Winners were a part of a documentary The Chosen Ones and various media integration including a live chat on japolnik.com.  The final winner received a car.

DoubleURXXX mantra

We do whatever the hell we want and only exist to produce high-octane entertainment for people, and Canadians, who think boring sucks.


DoubleURXXX Productions Case Study Video


DoubleURXXX Productions Voicemail account


DoubleURXXX Productions Instagram

TheVinGotMeIn.com


thevingotmein.com site walk through

The Chosen Ones


The Chosen Ones – Teaser :30


The Chosen Ones – Live Chat Jalopnik

CHOSEN ONES LONG FORMAT???

STI Product Launch.

Create an online product launch for a dedicated fan base.

Challenges – Small budget and the Subaru Love campaign was to touchy for this fanatic crowd.

Using DoubleURXXX Productions we created:

  • A trailer for a movie that was never made,
  • A custom Tumblr that featured all the cast and characters including the all new WRX
  • An Instagram page that engaged and enticed our fans.


The Ride of Her Life – Trailer

TheRideofHerLife.com

 

Awards:

55th annual communication arts / Digital advertising / the ride of her life

55th annual communications arts typography /  digital media / the ride of her life

webby’s award honoree / online and guerrilla & innovation / DoubleURXX

webby’s award honoree / auto and auto services  / VinGotMeIn

webby’s award honoree / branded content  / the chosen ones

the show: gold / internet commercials / the ride of her life

the show: gold / single non-traditional / the chosen ones

the show: gold / single non-traditional / the ride of her life

the show: gold / campaign non-traditional / DoubleURXXX

the show: gold / consumer integrated campaigns / DoubleURXXX

the show: gold / internet commercials / DoubleURXXX mission statement

the show: gold / digital campaign / DoubleURXXX

the show: silver / websites, consumer products / the ride of her life

the show: silver / digital campaign / DoubleURXXX

the show: bronze / websites, consumer products / VinGotMeIn

the show: bronze / internet commercials / the ride of her life

the show: bronze / branded content / DoubleURXXX

the show: bronze / branded content / the chosen ones

the show: bronze / cinematography / the ride of her life