A great simple idea.  See your photos through the filter of Ray Ban Ambermatic Lenses.  A smart digital meets analog execution.

[vimeo]http://vimeo.com/56681612[/vimeo]

Brands creating photo filters is not news – but Ray Ban has created the first realworld retro filter.  A mobile app literally lets people see the world through a pair of Ambermatic sunglasses.

People can send in any digital photo via the mobile app to the ambermatic machine (located at the flagship store in London).  The machine then reshoots the digital photo through a pair of Ambermatic lenses and sends it back to the user.

via Ray Ban does realworld instagram | Adverblog.