search – Behind The Idea https://behindtheidea.com what's on my mind Thu, 18 Jul 2013 18:35:01 +0000 en-US hourly 1 183884038 I love search advertising. https://behindtheidea.com/i-love-search-advertising/ https://behindtheidea.com/i-love-search-advertising/#respond Thu, 04 Apr 2013 15:38:52 +0000 http://www.behindtheidea.com/?p=425 I said it.  I will say it again, I love search advertising.  Okay, well I love it when it is unique or when agencies and brands figure out a way to stand out in search.  I don’t know what the relevance of banners  but I know I rarely pay attention to them.  Obviously when a brand does something that stands out or catches your attention it works.  Two of my favorite examples Volkswagen  and Converse (see the examples below) not only stand out but do so in way that is very true to each brand’s voice.

VW:

Photo Source: The Inspiration Room

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The SEA Team, a group of graduates of the Willem de Kooning Academy in Amsterdam, recently developed the concept of SEA (Search Engine Advertising), taking Google’s Search Engine Optimization to a whole new level. They came up with a way to place a complete ad for Volkswagen in the image search results. The VW Passant Variant is presented as the ultimate business car using images from separate urls, ultimatebusinesscar.com, ultimatebusinesscar.nl. ultimatebusinesscar.biz, ultimatebusinesscar.info, and ultimatebusinesscar.net.

via Volkswagen Search Engine Ad | The Inspiration Room.

Converse:

[youtube]http://www.youtube.com/watch?v=CHtyQJzTy70[/youtube]

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